The system
The nine pillars.
The method covers strategy, messaging, storytelling, pitching, assets, content, and media relationships, providing a complete, benchmarkable framework from first brief to ongoing coverage. A business’s PR maturity can be measured by its progress on each pillar.
Strategy
Why we are doing this, what the business stands for, and who speaks for it.
Growth Strategy
Connects every piece of communications to a business goal you can measure.
A short discovery and a clear plan, so PR always traces back to how the business grows, and to the people you need to reach it.
Company Story
One clear, consistent story your whole business can tell.
What you stand for, what makes you genuinely different, and the proof behind it.
Personal Brand
Turns your leaders into credible, sought-after experts.
Develops your spokespeople into recognised voices that journalists and audiences trust.
Narrative
Finding the story, the timing, and the material to tell it with.
Audience Story
Turns your expertise into stories the media will actually publish.
A repeatable way to shape opinion pieces with a real angle, not a sales pitch in disguise.
Radar
Keeps your eyes on what is changing in your industry.
Media monitoring built into the business, so you react in time and feed your content and PR.
PR Assets
Treats every piece of content as an asset worth building and improving.
The discipline of making the materials you use to engage people as strong as they can be.
Activation
Getting it published, keeping it going, and building the relationships.
Pitches
Makes sure a story is strong before it ever reaches a journalist.
A quality test every pitch passes, so you protect your reputation with the media.
Roadmap
Keeps your spokespeople visible between the big moments.
An always-on content rhythm that builds an audience and amplifies your coverage.
Media CRM
Builds the relationships that get you heard, over time.
Treats the people who can reach your audiences, not only journalists, as a channel to nurture.
Which pillars does your business already have?
Most businesses have some of this in place and do not know it. A short call is usually enough to see where the gaps are.