Why you can't shortcut a media relationship
Journalists complain about bad pitches, but spare a thought for the PR under pressure to announce something to anyone, right now. A media profile is built like a brand: earned over time, not…
Thinking in ink
Writing on the method.
A selection of articles on Full Funnel PR itself: what it is, why it works, and how the pillars fit together. The wider archive of writing on PR craft lives on the Matt Phillips PR blog.
Why I taught a machine how to not write a press release.
First I asked AI to give me a a ‘Robot News Agent’. Wasn’t happy with the initial results. So then I…
How do you know if your business is PR ready?
PR is hard for Series A founders. Start unprepared, and you’ll waste time and money. Take too long…
What is Full Funnel PR?
Full Funnel PR is not just the title of my forthcoming book… it’s a practical methodology for all…
Why constructive disruptors earn more attention than most business leaders.
The biggest determinant of how much media attention an individual will get is impact. For earlier…
How to Use my ‘6A’ methoD to write an opinion article.
Using my Six A copywriting method, you can ensure the content will meet the standard for PR (and…
Creating clear messages across sales, marketing and Pr.
An introduction to messaging, that brings together brand, leadership and thought-leadership, to work…
See what Full Funnel PR would look like for your business.
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