The readiness check
Are you ready to invest in media relations?
Rush in too early and PR will accelerate the burn rate. Leave it too late and play it too safe, and you risk missing your moment. Fifteen questions will tell you which side of that line you are on.
The readiness check
Is your business ready to invest in media relations?
Fifteen questions, about three minutes, no preparation needed. You will get a score across message, assets and operations, a clear verdict, and a brief you can download.
Your answers are scored in your browser and are never sent anywhere.
What it measures
Three things, weighted deliberately.
A big part of being PR-ready is, frankly, having scale and brand profile. Small companies with no brand profile find it very hard to earn attention, let alone media coverage. But scale is not enough. These are the other elements that need to be in place.
Message
What you want to say.
Strong looks like: A clear category narrative covering what, who and why now. Distinct positioning against competitors, defined audiences, and a quantified problem or solution.
Assets
What you have to offer.
Strong looks like: Credible proof in the form of case studies, metrics and logos. Willing spokespeople, a news cadence or near-term hooks, and data or insight potential.
Operations
Can you deliver?
Strong looks like: A business leader engaged and leading on PR, a marketing engine that exists, clear ownership and accountability, and a measurement model that is defined.
Message carries half the score because a business with a clear story and thin operations is far more fixable than the reverse.
Questions
About the check
How long does the readiness check take?
Fifteen multiple-choice questions, about three minutes. It needs no preparation, just a little consideration before each answer.
What does the readiness check measure?
Three things: message, meaning what you want to say; assets, meaning what you have to offer; and operations, meaning whether you can deliver. Message is weighted at 50 per cent, assets at 35 per cent and operations at 15 per cent.
Who is the readiness check for?
Founders and business leaders weighing up whether to invest in media relations. The score is based on your own perceptions, so it works best as a conversation starter rather than an external audit.
What happens to my answers?
Your answers are scored in your browser and are never sent anywhere. If you ask for the PDF you give an email address, which is held only so Matt Phillips can reply about your result.
Want to talk the result through?
A score is a starting point, not an answer. A short call is usually enough to work out what it means for your business.